THE COMPLETE GUIDE TO USER-GENERATED CONTENT (UGC) ACROSS THE SAUDI MARKET

Introduction to UGCconsumer-created articles (UGC) is any content—videos, photos, critiques, web site posts—created by consumers as an alternative to brands. Together with the increase of social websites and digital platforms, UGC is becoming a powerful Device for marketers, enabling models to leverage genuine articles created by their buyers.